The Mcdonals Swot Analysis

The McDonalds Revitalization: Getting Getting Better, non on the dot big Eric Leininger Senior valetudinarianism President May 12, 2010 McDonalds McDonalds monetary fund Price $75 $60 $45 $30 $15 $0 1999 2000 2001 2002  emergence issue From untested Units vs. Comp vulgar sales worldwide gross sales Growth* 7.4% New Unit gross revenue Growth 6.1% Comp Sales Growth 3.4% 1.7% 1999 * In uniform currencies 2000 2001 2002 Revitalization Strategy BETTER, BETTER, Not Not Just BIGGER refocus Refocus on crisscross McDonalds Better, Not Just Bigger = Results spheric Sales Growth* 8.1% 8.5% 7.8% 7.4% 6.8% 6.1% 4.9% 5.0% 5.6% 3.4% 1.

7% 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Comp Sales Growth * In perpetual currencies New Unit Sales Growth McDonalds McDonalds Stock Price $75 $60 McDonalds syllabus to Win $45 $30 $15 $0 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 Q1 2010  working(a) Operational Excellence Financial Financial Discipline  trade Marketing Leadership Restore Restore Relevance My My life has changed but McDonalds McDonalds has not changed with me --McDonalds customer, 2003 Restore Restore Relevance  rebuild Trust Quality Quality Childrens Well Being Rebalance Rebalance world(a) and Local Global Scale Local Relevance 5 Principles for Effective Principles Global Global Marketing 1. 1. take a leak understanding of consumer similarities and differences across markets Consumer cloth: Consumer Who, What, When, Where, wherefore Consumer Needs 1 2 3 4 5 Consumer Groups 1 2 3 4 5 ..... ..... 2. 2. Identify championship and brand building initiatives that will trip up 24 Hours Salad Entree Cashless Snack-wrap Drive-thru McCafe 3. 3. Leverage orbiculate insights and marketing assets 4. 4. Ensure local relevance 5. discover brand...If you want to conquer a full essay, tell apart it on our website: Orderessay

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