Harley Davidson Goes to China

Harley Davidson Goes to China August 17, 2009 MBA6001 Business Analysis Executive unofficial The recreational vehicle industry can be contest and fragile in difficult economic times, but Harley-Davidson has proved to be resilient under these circumstances. The decision to enter the market in a foreign country provides even big challenges for the comp whatsoever. Even though Chinese consumers purchase more bikes than any other country in the world, the biggest challenge for Harley is that China already has hundreds of motorcycle companies and the consumers of motorcycles in China make their purchases for utilitarian purposes. thus the majority of purchases are for small cycles, less than 250cc. organizational train Harley-Davidson has the competitive advantage of its powerful brand see to it. According to the website, www.motorcyclecruiser.com, some motorcycle enthusiasts describe the pride of owning a Harley-Davidson motorcycle as owing an American Icon. The st directgy to widen the brand image globally will expand the market share of the company. American businesses in China have contributed to the countrys capacious economic development over the last thirty years.

The Chinese economy has grown at an average annual rate of about 9%, compared to 2% to 3% for the leading demonstrable economies like the United States (www.knowledgeatwharton.com). With Chinas population of over one billion people, targeting the Chinese market is a substance of increasing Harley-Davidsons share of the recreational vehicle industry. Organizational Goals Performance Measures Harley-Davidson is known around the world for its outstanding personality and has a strong appeal to enthusiasts. However in China, where thither are many motorcycle companies and the cycles are for utility purposes and non sport, Harley-Davidson would have to provide reasons for the consumer to choose its more expensive motorcycle over the utilitarian ones. Since Harley-Davidsons motorcycles are... If you want to get a full essay, order it on our website: Orderessay

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