Cognitive Enhancers: Nutrional Supplements

As the baby boomer generation has begun to age and is more and more confronted with neurological disease, including Alzheimers and dementia, so-called reminiscence and cognitive enhancing supplements have also increased exponentially in popularity. While some memory loss is, of course, part of the normal aging process, memory sweetening drugs and supplements have fast become a big business. The around well known of these dietary supplements is Gingko Biloba. Although Gingko does increases noetic blood flow, the Journal of American Medicine found no measurable improvement in the memory of Gingko users (JAMA; 288:835-840, exalted 21, 2002). In fact, according to a CBS health watch part on memory enhancing supplements, neurologist, Dr. Shawn Kenniff argued that over the counter cognitive enhancers when tried under rigorous experimental conditions were found to be ineffective.
Procera AVH is an over the counter dietary supplement which claims to improve memory, mental clarity, concentration, and shape up mood. Via infomercials and internet advertisements the makers of Procera have targeted the baby boomer generation with promises of reversing 10-15 old age of memory loss. (www.procereaavh.



com) The name Procera AVH sounds like a pharmaceutical and indeed Proceras website is designed to look like a legitimate pharmaceutical website. The makers of Procera boast that Americas Number 1 cognitive enhancer is doctor developed and works in lead ways. First, that Vinpocetine oxygenates thought cells to revitalize the mind; second, Hupersine A helps protect the brain against free radicals, stress, and toxins, and lastly- the ingredient Acetyl-l-carnitine restores depleted neurotransmitters with vital nutrients for a card sharp brain (www.proceraavh.com). The combined effect of these ingredients supposedly improves memory and cognitive functioning-

that Procera is clinically shown to help improve focus, mood, mental clarity, and mental cogency (www.proceraavh.com). The...If you want to get a full essay, order it on our website: Orderessay



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