Levi's Dockers - creating a sub-brand

Qn 1) Explain what is Levis de inventity contrive and what makes up its strike out faithfulness. In this regard, assess the role of its flagship 501 jeans product. (40 marks) Brand encounter can be puff as perceptions about a set as reflected by the brand associations held in consumer memory. It is basically what exists in the mind of consumers, primitive of all the information they receive received about the brand from experience, word of mouth, advertising, packaging, services and so forth And the information is modified by selective perception, previous beliefs, and accessible norms. The brand regard perceive by consumers of Levis products includes durable, at ease, approachable, affordable, contemporary, individuality, independence, casual, fashionable and adventurous, when it became an ingrained part of miners uniform and pull out hold upon reputation for being as tough and rugged as the pot who wore them. It is also comfortable enough to fit into the workers common lives both in visible and social sense. Its affordability was also adore by students and miners. It has also flux an essential commodity acquirable to defense worker during WWII.

It portrays individuality, fashionable, independence when students and teenage idol fail 501 as a form of self expression and has thrum the essential fashion for the emerge baby boomers where it has transforms from a couplet of tough pants to a symbol of freedom, adventure and independence. Most importantly, Levis 501 jeans had manufacture an icon and its brand produce had become synonymous with jeans where quite a little tend to associate jeans whenever they proverb the Levis logo. It had successfully been made cognise to millions of Americans and had established its brand image in the hearts of every(prenominal) consumer. Brand equity was defines as the value of a brand found on the extent to which it has high brand loyalty, name awareness, perceived... If you lack to get a full essay, tack it on our website: Orderessay

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