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Study Notes: Marketing: The Marketing Concept: Identify customer needs Provide returns to satisfy those needs Ensures long-term positivity The Marketing Mix 4 Ps growth, hurt, place, progress External Environment: Sociocultural, environment,, natural, industry/competition,technological, governmental legal, economic inborn: People, technologies,facilities,culture Swot: strength weakness, threats, opportunities Segmentations: Demographic * Geographic: where they live): eg communities, cities, rural aras * Psychographic: (how they live): lifestyles, attitudes, ire and socio-economic status * Behavioural: (how they behave towards a product or service): eg occasion used, benefits sought, frequency of usage, knowledge, attitude Target Marketing abut: Segmentation, hind ending, positioning stratergies: Positioning instrument developing a selling strategy aimed at influencing how a particular market division perceive s a product in comparison to the competition.

Positioning stategy: crumple competitors positions in marketplace offer product with a competitive advantage finalise the marketing mix evaluate target markets response so mods can be made selling price x quantity forecast to sell = gross revenue Forecast what be products: goods, people, function, events, ideas Product levels/layers: classifying product: Convenience product Usually low-priced, wide distributed and purchased frequently with a minimum of comparison and military campaign Shopping productsWhen acquire shopping products consumers glide by considerable time and effort fabrication information and canv as alternatives Specialty productsA produ! ct that has whimsical characteristics, and is important to the buyer who ordain devote significant effort to acquire it Unsought productsUnsought products are goods or services for which the consumer has little awareness or take until the product is brought to their attention...If you wish to get a full essay, inn it on our website: OrderEssay.net

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