Dansk Design Limited

DANSK DESIGNS LIMITED *It willing probably be educationally closely effectual if the student works come to the fore his/her analysis before instruction this one. DIAGNOSIS The strategy of Dansk appears to be to maintain a growth in earnings from 15 to 20%. It is fictive that to maintain this train of growth a wide arrange of impertinently products, to be commercializeed under the title, Dansk Gourmet Designs Ltd., will be needed. Ted Nierenberg, the owner of Dansk, has explicit a desire to be let out of the business by 1973 (in three years). in any case, Ted has de nonative his belief that Dansk will be acquired or will go public in the future. there atomic number 18 problems with the expressed strategy in that the perceived marketplace opportunity may not be wellspring suited to the Dansk organization, and Dansk may not have the capability to carry out his strategy. There atomic number 18 indications that the market for existing Dansk products has not been exp loited, and that suppliers be more scarce than customers. The new products to be developed are in a antithetical market segment, with varied customers and different competitors. The new lower-priced, mass-produced products may not fit the show up Dansk image, and certainly will not fit the existing market and distri exactlyion methods. There are indications of a lack of leadership.

The establish methods of distributing stocks and of assigning teams (Burt and Jens, for example) are not well suited to the individuals involved. Also the assumption that a company will have to choke outside capital is not unfeigned if high net income margins are maintained and the owners do not take the ir property out of their business. The orga! nizational structure and the fillip system are not productive. There seems to be an unwillingness to accept orders from anyone but Ted. In part this is because there is no clear... If you want to desexualise a full essay, order it on our website: OrderEssay.net

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