Online Marketing In Sri Lanka

Online Marketing In Sri Lanka I. Online Marketing in Sri Lanka 1. Introduction The phylogenesis of online market in Sri Lanka is lagging behind when compared to developed countries. The bankers credence of online market is more than a technical issue. Country elaborate factors such as differences in culture and business put out are influencing the nature and type of appropriate IT solutions including online selling. Therefore the market strategies must be suitable for the country to reach and take place with the target audience.

Online marketing and selling has enabled business organizations to provide break quality products and services, reduce costs and shorten deliver times. Kotlar defines online marketing as marketing conducted through interactive online computer systems, which ruffle consumers with sellers electronically. (Kotlar et al, 1997) A company engaging in online marketing can use methods ranging from hosting an informative web site to takin...If you penury to get a full essay, order it on our website: OrderEssay.net

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