Internal Marketing Strategies

abduct\nThe study principally looked at the impact of sexual merchandise on service preservation within the banking industry with finical emphasis on Barclays desire Ghana limited. Other item objectives included: To find stunned how immanent merchandising put up positively impact on employee commitment towards the organization and its guests, to establish the benefit of practicing internal marketing to Barclays bank, to determine the impact of internal marketing practices on customer satisfaction and to analyze ship canal in which internal marketing can improve an organizations boilersuit productivity.\nA Sample of 40 respondents were apply for the purpose of this study, 20 of which were for employees and 20 for customers of the bank. An interview session was conducted for some selected managers. The study is primarily qualitative and as such, a non probability sampling technique (convenience sampling) was utilise to select respondents for this research. A combinat ion of self administered and governance to show contact was used to solicit for the primary data. The questionnaires were the study data collection source, with face to face contact used to augment explanations and additional information. Managers and staff of the bank were interviewed while questionnaires were distributed to customers of the bank. entropy was then extracted from the respondents and analyzed victimization the Statistical Program kindly Sciences (SPSS) Software which includes tables, frequencies, charts and histograms.\nThe findings revealed that employees needed to be motivated so as to deliver exceptional customer service. Again it was revealed that for the organization to punish customers needs and wants, employees must encounter the banks internal policies laying practically emphasis on internal marketing strategies in the pitch of satisfactory services. The study concludes that satisfactory employees will lead to agreeable customers and quality servi ce delivery. The researcher also recommends th... If you want to last a full essay, edict it on our website:

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