Croatia PEST analysis

1. Value chain Infrastructure: acquire whole tone through : - inborn quality (environment) - Material quality (the hotels interior design and merriment activities) - Immaterial quality (quality in gains and organization) (www.oecd.org) Pure service performance would diminish the profit. Therefore, the organization provides staff training, job shelter and towering supervision in rank to maintain quality human resource centering. Technology such as OnQ auspicate management System is implemented. (www.microsoft.com) Through this system the organization becomes small in pricing and financing strategies and meets the customer preferences. (Ganesh D. at al., 2001) granted that the company belongs to the tourism industry, the remaining value chain is: Principles ? intermediary ? Customers Hamilton Hotels build vertical integration with their principles which provides additional activities. (Smeral, 1998) The cooperation includes arrangements with restaurants, leisure, recreation centers and banks and amends companies. This vertical integration is expanded with airlines, rent a railway car and credit card companies. (www.oecd.

org) As far as the geographic expansion and the promotion of the Hamilton Hotels are concerned, intermediaries perform as major(ip) device. The most appreciated influencers are travel agencies. (Smeral, 1998) According to the management of Hamilton hotels, serve after the accommodation could only increase the cost. In order to maintain low prices and meet the standards of customers, unnecessary services have been removed (Smeral, 1998) 3. PEST analysis 3.1 Political analysis Croatia is constitutionally parliamentary democratic country. Signing the Dayton Peace Accords in 1995, brought high level of security and protection. (www.state.gov) Though, corruption is awkward issue that remains. In addition, the political forces in the country, in 2004 outlined a explosive charge that will prevent... If you want to get a full essay, order it on our website: Orderessay

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