How to Manage Public Relation Crisis

HOW TO MANAGE A PUBLIC RELATIONS CRISIS Assoc. Prof. Sorina-Raula Gîrboveanu Ph.D University of Craiova stave Economics and Business Administration Craiova, Romania Silvia-Mihaela Pavel Ph.D Student University of Craiova Craiova, Romania Abstract: A crisis is any situation that threatens the integrity or reputation of a company. Public relations is the discipline which looks after reputation, with the aim of earning understanding, conduct and influencing opinion and behaviour. There have been several examples of habitual relations crises that were handled. At the same time, there are even more(prenominal) instances where companies have failed to properly manage crisis situations. What can, and must be managed is the response. to each one crisis situation is unique and, therefore, requires a tailored response.This article presents several(prenominal) examples from each category. As a result, some steps that should be executed in order to properly manage a crisis, including the necessity to create a crisis plan before a crisis actually occurs. Finally will be presented ways to lead a public relations crisis. JEL classification: M31, M37, M39 Keywords: public relations, reputation, public image, crisis management, prevention, societal expectations 1.



INTRODUCTION Hundreds have written definitions attempting to capture the force of public relations by listing the major operations that make up the practice â€" what public relations does. As one observed, definitions serve at least two purposes: to foster us understand the world around us and to beg for a particular worldview of how one concept relates to other concepts. (Gordon C. Joye, 1997) A long time public relations scholar and paid leader, the late Rex F. Farlow, collected almost 500 definitions. He so identified major common elements in an attempt to go down public relations. His definition includes both conceptual and operational elements. (Farlow F. Rex, 1976) The scratch line World Assembly of Public Relations Associations, held in... If you want to become a full essay, order it on our website: Orderessay



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