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INTERNATIONAL BUSINESS PLAN OF MILK POWDER BY BEC FEED SOLUTIONS PTY LTD AUSTRALIA Prepared by: Shujun Jiang Completion: 9-Oct-2010 Executive summary BEC Feed Solutions Pty Ltd is a leading Australia producer of animal proteins, fats and oils for the livestock industries. Currently, the come with is following a growth strategy. As it has gained a large(p) market position and immutable development in domestic market, it is recommended that BEC Feed Solutions can exporting its competitive products overseas in the future. The purpose of this plan is to puddle the business to enter the international market for BEC Feed Solutions Pty Ltd.. The company intends to export its choice and high quality infant draw powders to China, which means a large and growing market with great demands and potentials. However, there are also considerable strong and winning competitors existing in the market, which pose a great apportion to us. It seems that a effective marketing strategy should be do to promote the company image and brand awareness.

Previously, the company would equivalent to choose an experienced and reliable agency or wholesaler in China to assist our international trade. It is necessary to estimate and control some potential risks or constraints for export. The plan willing assess the strengths and opportunities of the milk powders produced by BEC Feed Solutions, while overcoming inhering weakness and minimising threats in China. B. Outline of the company [1]BEC Feed Solutions Pty Ltd, formerly Brisbane merchandise Corporation Pty Ltd started in 1985, is a leading Australian manufacturer and supplier of animal proteins, fats and oils for the livestock industries. It is also one of the just now four manufactures in Australia producing infant milk powder formula. In 2007, the company acquired the Adisseo Australia Pty Ltd business and facility also situated at Carole Park,... If you want to get a full essay, order it on our website: Orderessay

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