Google Takes on Iphone

Newsbreak # 2: Google takes on iPhone with G1 The article Google takes on iPhone with G1, reports on the holler that soon hits the commercialize this October 22nd. The cell shout out which runs Google package is reported to be similar to Apples iPhone with a large touch screen alongside added features such as a trackball, slide-out keyboard and easy access to Googles email and role programs. T-mobile will aid in Googles debut as a cell phone software provider, by launch the phone in its U.S stores for $179 (U.S.) with a two year contract. other areas will have to purchase the phone through T-mobiles website. Larry Page, one of Googles fo beneaths, noticed a tremendous luck for Google in the mobile phone industry, which sells 1 billion units a year worldwide. Googles step in to the cell phone industry is quite similar to what many of the companies have been doing lately. The drag from competition and an opportunity in a growing market signals Googles move. Consumer responses influence marketing decision but in any case affect marketing strategies of competitors. In order to take such a decision by Google, the managers had to have gathered selective information about the marketing environment, in other words cognise as environment scanning.

Google has entered a direct competition with the iPhone, by entrance the competitive market with a similar idea. In the growing and fast-paced economy, it is wise for marketers to continually monitor and localise to the marketing activities of the competitors and in this case, finding a niche and entering it to get a share of profits. Personally, I believe that Google officeve seen a growing opportunity in the cell phone industry, however, competing with a highly prestige iPhone competency not be such a good idea. Apples iPhone has already acquired majority of its customers and it has a huge number of faithful customers under its belt already, compared to Google which is just starting out in the industry. It might just have a hard... If you want to get a full essay, order it on our website: Orderessay

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