Itc-Initiative Echoupal

An Assignment on ITC eChoupal (For subject, Social and Rural Marketing) Submitted to: Ms. Garima Malik Professor, Amity Business School-AU Submitted by: Yashpal Patel MBA(E&L) 2009 Amity Business School-AU The ITC eChoupal Initiative On the challenge of inclusive offset: It is now universally acknowledged that no long-term scotch growth agenda for India can be feasible without including in its fold the agricultural sector, which is home to 72% of the population and 60% of the nations workforce. The challenge lies in sustaining high order of economic growth with equity over many days in order to convert the worlds largest puss of economically disadvantaged people into viable consumers, thereby translating ontogeny into economic freedom. On ITCs purpose: ITC consciously exercises the strategical choice of contributing to and securing the competitiveness of the entire value chain of mountains of which it is a part. This philosophy has shaped the vision for your company, the vision I have referred to in earlier years as A Commitment Beyond the Market.

Creative use of information engineering science through the eChoupal initiative has enabled your company to bring together divers(prenominal) agencies, each with specialized competencies, in a bid to present the Indian farmer. â€" Excerpts from speech by Chairman Shri Y. C. Deveshwar, ITC Annual world(a) Meeting, 2003 Choupal: A Time-Honored Tradition The village of Dahod appeared to be an unlikely shot for a technological revolution. Located 25 kilometers south of Bhopal in Indias central state of Madhya Pradesh, Dahod was dominated by soybean farmers who made their living as their ancestors did, harvesting their crop and sell it in the local market yard. Kamal Chand Jain was one such(prenominal) soybean farmer. Jain had spent 40 years cultivating a reputation as a trustworthy unofficial loss leader in this quiet community of 3,000 people. He lived in a simple concrete home that opened onto a dusty... If you demand to get a full essay, order it on our website: Orderessay

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