National Cranberry Cooperative Case

The major trends of the cranberry industry and the problems facing RP#1 There are several(prenominal) major trends that we can observe in the cranberry industry for the stopover of 1945-1979 (See Table 1 in the Appendix). First, there is a sweetheart drudgery increase in each of the five-year periods: from 615,000 barrels in 1945-1949 to 1,546,120 barrels 30 years later. The production ontogeny was caused by the increasing mechanisation of cranberry industry. For example, water harvesting could result in a yield up to 20% higher than that obtained via dry harvesting. Hence, the average barrels per acre grew from 23.7 in 1945-1949 to 73.7 in 1975-1979. Second, the production growth led to the extravagance of cranberries produced over those utilized: from 0% of excess in 1945-1949 to 13% in 1965-1969. However, over the period 1969-1979 the overrun has decreased due to the Agriculture Marketing Agreement proceed followed by the Cranberry Marketing Order of 1978. That order limited the production of volume of each grower, thus, making a significant squeeze on both production excess and the industrys prices. Before the Cranberry Marketing Order of 1978 the average price direct per barrel was volatile and was not reflected in the countrys inflation rate ($11.06 per barrel in 1945-1949 vs $12.00 per barrel in 1970-1974).

Third, because the water harvesting methodology was more damaging than the dry one there was a decrease in the residue of fresh sales from 76% in 1945-1949 to 22% in 1975-1979. Berries should not be damagedto be sold fresh. Receiving plant #1 (RP1) is facing operations management problems. First, overtime costs were let on of control. Second, trucks spend too much time building up and waiting to be unloaded. The flow rate of the system Temporary Holding Waste go in 2 The RP1 process flowchart Bins for dry berries Destoning 4,500 bbls/hr Dechaffing 1,500 bbls/hr Separators 1200 bbls/hr Dechaffing 3,000 bbls/hr Dryers 600 bbls/hr Bins for wet... If you want to get a full essay, order it on our website: Orderessay

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