Strategic Analysis of Thorntons

Strategic Analysis of Thorntons and the Confectionary Market This test will discuss the problems Thorntons has experienced over the last few years and what challenges they face up in current period between 1997-2002, examining the competitive surround and internal analysis as well as outer environment (Political, Economical, Sociological, and Technological - PEST). It will also identify and estimate Thorntons strategic development from set up to the parade time using the relevant framework and strategic tools. The essay will conclude by identifying possible strategies that Thornton might espo practice in the future with ambiguous reasons supporting these recommendations. Political Economical Mail target response provided an economic response to seasonal pattern of demand. Thornton cafes introduced current of air to the seasonal based Thorntons. Downturn in French economy. Devaluation of force sterling. Not achieving profit and demand targets. Sociological Reduction of labour with manufacturing automation by up to 80% and helped to reduce the use of temporary employment. Seasonal Demand (in particular Easter, Christmas, Valentines Day and Mothers day).

manful customers, children and teenagers lowering the overall age profile of customers Technological 1998, Thorntons went on a £3m programme to install EPOS (electronic point of sales). In 1999, launch of an Internet and interactive television sales operation. Thornton had to rate a total of 53m in new factory, warehousing and money box systems. Figure 1: PEST factors for Thorntons (Jennings, 2000) Thorntons have receive numerous other problems other to those stated above in figure 1 of the PEST analysis Some franchisees had been genuinely committed other operated units had come very run crop up (Jennings, 2000), hence creating a very noticeable impact on Thorntons image as a specialist business. Thorntons efforts were aimed at providing the franchises with a... If you want to get a full essay, fiat it on our website: Orderessay

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