Tows Strategy Analysis

Tutorial C, Company : Kimia Farma TOWS STRATEGY Internal Factors (IFAS) External Factors (EFAS) | StrengthsS1. Strong bulls eye imageS2. Big distribution channelS3. Many stores in strategic locationS4. grand product varietyS5. Integrated business sector (clinic, laboratory, factory, stores, products)S6. Centric occupation processS7. Good quality controlS8. Qualified human resources who are in force(p) in their field | WeaknessesW1.Limited technology that is used in output processW2. The current stores are not that attractive compare to other pharmaciesW3. Bad inventory managementW4. Limited coverage areaW5. Weak in marketing communicationW6. Weak in managing the loan W7. Less of warehouse in east indonesia | OpportunitiesO1. High growth of pharmaceutical labor in Indonesia (14.1% in 2010 compared to 6% in the years to begin with and 26 trillion of sales in 2006)O2. more(prenominal) battalion in Indonesia is affirmting health insurance, increasing drug sales.O3. More purposes in medicines usage (i.e.: diet supplements) which related to lifestyle.O4.

Increasing intelligent lifestyle * Increasing trends of organic food * Supplement for barroom which can increase the design of market * Increasing number of herbs meditation use which can encourage the company to pass product developmentO5. plus in cosmetics and beauty products demand for mid(prenominal) to upper class society. (so, Kimia Farma could expand their product to cosmetics)O7. Indonesia has approximately at least 7000 types of beneficial traditional plants as medicine materialO8. thither are organizations who supply skilled and trained medical representatives (i.e.: Yayasan Unggul Pasopati).09. The origination of many qualified distribution service providers| SO Strategies * Increase production capacity (S1, S2, S3, O1) * Product diversification to cosmetics and... If you want to get a full essay, order it on our website: Orderessay

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