Comparative Analysis Of Marketing Communications Strategies And Mix For The Fashion Market In The Uk

MARKETING COMMUNICATION STRATEGIES2007Marketing Communication StrategiesIntroductionI .1 .OverviewSelling is the final activity of clientele . In to survive , the ability to sell has a great(p) portion of importance among other business abilities . Companies perform discordant efforts to enhance their selling capabilities . For instance , about 200 meg is spent on advertising annually , despite the absence of valid evidences regarding the causal relationship between advertising and consumers increase buying patternsManagers are get outing to perform trials and errors in to tally their customers hearts and wallets . Researchers however , conduct revealed that buying behaviors are influenced by many detailors . There are cultural , societal , personalized and psychological factors that form modify connections which finally influences consumer s buying preferences . These factors have different influences in different industries I .2 .Statement of PurposeIn this , I am discussing marketing strategies of the air-based companies . The fashion industry is rather a very sensitive industry toward changes in the cultural , social , personal and psychological factors . It is relatively harder or more complicated to understand why a product of a fashion industry sells while others are notAs a contri furtherion in intellect consumer behavior and the workings of the fashion industry , this will study the marketing strategies and marketing mix of three closely known fashion companies in UK and describe how well each of them reach their consumers because of their strategies . The purpose of the is to obtain a portion of arrangement regarding how the marketing dimension of the UK fashion markets actually works MethodologyBecause the dependent of the observation is marketing strategies and other public-related activities , I am using publicly available information on annual reports , fact sheets , corporate overviews , analysts opinions magazine articles , etc to obtain sufficient information regarding how these companies object their marketing strategies and deploy them .

The analysis will be performed one by one between the three companies to obtain a comparative understanding between the threeFinancially , the company has always been strong in the ancient decade . The company offers does not own its own factories , but buys its goods from independent suppliers , approximately 700 of them , mostly in Europe and Asia . The company currently employed more than 60 ,000 people stationed in 20 production offices primarily in Asia and EuropeFindingsIII .1 .H MIII .1 .1 . merged BackgroundH M is a Sweden company discovered by Erling Persson in 1947 . The company was called Hennes which means `hers and sell women s clothing only . In 1968 , the company started to sell men s clothing also and the human body was changed to Hennes and Mauritz (H M . Today , the company has 1 ,345 stores , offering wide-ranging range of fashion for men , women , children and teenagers in 24 countries . In Canada , H M opens its first store in Toronto in 2004 . Today , there are 29 stores of H M in Canada , mostly in the provinces of Ontario (19 storesIn United States , the company exposed its first store in New York . By 2007 , the company...If you want to get a full essay, order it on our website: Orderessay

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