MKTG 506
Case 1: Wboy, Wgirl
Problem Statement Luke Atkins is evaluating how to raise bills for charity through the concept of creating calendar featuring both male person and female students in London Ontario. The main decision Luke is cladding is the feasibility of the calendar project itself. Assuming the project is feasible, the lower-ranking decision he must make relates to different aspects of the market mix, which includes the offering (distinctive competency), pricing, promotion and distribution strategies.
Situational Analysis Qualitative (SWOT)
StrengthsOpportunitiesWeaknessesThreats
Atkins has soaked entrepreneurial experience dating back to his high nurture days this is a clear strength - high penury and strong community values.The main value proposal could be that calendars with seductive pictures could offer a unique reaping and this feature with charity could create a unique competitive ease upoff for Atkins.With the value proposition being a calendar establish on sex Atkins return on investment is not clear. If he cannot secure models for free, he will have to pay them, which will drive up operating costs.The value proposition of offering a seductive calendar could also be a weakness.
Both in the community and it is possible that around charities might not want to be associated with a product that is selling sex.
Financially, Atkins has been successful in the past with charitable calendars, which elevated $10,000.Utilizing space could generate more revenue from advertisers.A study weakness seems to be the lack of time, If Atkins wants to get the calendar break through by the start of the semester many another(prenominal) decisions need to be make quickly such as securing models, format, and the charity Much of the marketing mix elements are still undecided. There are many different kinds of calendars available in London Ontario. If Atkins is only seek to under his competition by $5 to $8, competition could comfortably cut prices.
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