BBUS  3510  1   9548470  Ethiopia  and  the  emerging  coffee tree tree  industry   There  is  an  ever so  changing  face  to  the  coffee  industry.  From  prevailting  your  cup  at  Tim  Hortons,  more  know  as  first  wave  coffee;  to  grabbing  that  caramel  macchiato  at  Starbucks,  second  wave  coffee,  or  getting  that  traditional  cappuccino  from  that  little  cafe  that  is  always  packed,  known  as  third  wave  coffee.  The  coffee  is  changing.  Sometimes  its  for  the  best  when  you  receive  that  cup  that  is  unique  and  different;  sometimes  its  bad  when  person  is  looking  for  consistency  in  their  ever  morning  brew.  inside  Ethiopia  there  is  both  of  these  faces;  the  stillness  of  coffee,  as  well  as  the  changing  of  coffee.

   Ethiopia  exports  just  over  $1,000,000,000  in  coffee  each  year  (Edge)  and  with  the  slowly  levying  demand  for  coffee  across  the  world  Ethiopia  is  taking  its  charge  on  building  their  exports  of  coffee.  In  the  past  5  years  Ethiopia  has  seen  an  increase  of  over  375%  in  the  coffee  being  exported  (Edge).  This  has  allowed  the  coffee  industry  to  change  and  grow  exponentially.  With  this  new  growth  there  has  been  a  change,  or  a  shift,  in  the  products  being  brought  to  market  from  Ethiopia.  135m  60kg...If you want to get a full essay, identify it on our website:
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