Marketing Plan--Skii

I.Company Description SK-II, which is considered to be one of the expensive beauty brands in the world, is owned by Procter & Gamble and has launched its discasec be harvest-tides since 1980 in adorn (Wikipedia, 2012). It was under the Japanese branch named Max Factor, a political party that had been changing men five times, and finally was acquired by Procter & Gamble. Today, SK-II is recognised as one of the leading gratecare brands and products are interchange in seventeen markets round the world: Australia, Brazil, Canada, Colombia, Hong Kong, Indonesia, Japan, Malaysia, Mexico, China, Singapore, southeasterly Korea, Spain, Taiwan, Thailand, UK, and the coupled States (Wikipedia, 2012). SK-II has its own local stores, set counters in opulence subdivision stores, and also authorized some beauty shops to give their products. An evoke story was happened in the mid-1970 in Japan, which talking slightly workers operative in a sake brewery near Lake Biwa. A scientis t effect the workers there still have soft and untried men even they got older. As further investigations were taken, the mystical was revealed. It was because the workers on a regular basis immersed their hands in a fermented yeast mixture life-sustaining to sake production, and yeast generates liquid rich in vitamins, thoroughgoing and amino acids, and minerals when fermenting (SK-II, 2011).

The natural miracle ingredient was finally named Pitera and use to both SK-II gratecare product, which includes several benefits: (1) absorbs quickly into skin; (2) replenishes the skins moisture; (3) smoothes the skins surface texture; (4) moderates the skins surface surrogate rhythm meth od of birth control; (5) make skin tone brig! hter. In order to recompense different customers skin tone needs, there are completely seven product lines: LXP, finishing, brightening, anti-aging, nourishing, renewing, and purifying. Because of this unique formula, SK-II has become a secret shared by celebrities and popularly accepted by customers in different markets around the world, which is the market...If you want to get a adequate essay, order it on our website: OrderEssay.net

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