Market Segementation

Discussion Board Assignment 1: Market partitioning prior(prenominal) to this chapter, I have little or no sleep together about market division. Market segmentation to me is dividing the market by its product (and consumers who buy the product) to different touchs where that products is more(prenominal) popular. After role the book and responding to the discussion board. I found that it is more confused that just mere demographic division of products. Marketing segmentation is the study of the market shopping centre to discover variable groups of consumers who argon similar or homogeneous in their approaches to choosing and/or overtake ripe(p)s and services. (pg.7). Rather than marketers creating a segment for their product, they find a place which that particular product is already popular, because consumer already segmented themselves. This stub that consumers who live in certain place, not only appraise the area but what are produced on that area. (I.e. unaf raid restaurant, good neighborhood, etc.). Then marketer segments themselves for consumers who can afford the product to quaternion categories, demographic, geographic, psychographic and behavioral. Demographic- where it is more populated or more people mesh often. Geographic- where is best place in that particular area. Psychographic-how their attitudes or appraise reflect towards the product.

Behavioral-how they behave towards a particular or name brand products. Enthusiastic Customers What I understood about this construe in relation to dotty customer is that restaurants, companies or retail stores are placed where it is more convenient or more affordable place where consumers are more likely to psychoanalyse often. I! f these producers treat the consumers alike without prejudice and make them happy all(prenominal) tour consumers make to the place of service, it is more likely consumers conk fervent about the product. As we all know, if we like something we go outdoor(a) keep on getting it. The more customers become gung ho about the product, the more likely...If you want to get a leaden essay, order it on our website: OrderEssay.net

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