The Jumpstart Proposal

If this new notion had been to become operational, we think there will likely be a dramatic enhance within the range of complaints and our consumer support team is going to need assist from the marketing department in scripting a response to what may turn out to be an avalanche of complaints.

Given the complexity of this issue, the Committee is reluctant to supply any specific recommendations. We hope that this memo has outlined our concerns. Please allow me know if we can support in any other way.

I was disappointed when I read your memo with regards to the Jumpstart proposal currently under active consideration by the Executive Management team. I believe this memo missed the point. The Customer Affairs Committee did little more than state the obvious in this memo. You pointed out the rewards and the disadvantages of rolling out the Jumpstart program, but you decided not to provide any opinion about regardless of whether this notion needs to be implemented.

Just as it is always easier to edit than to write, it's often easier to factor out difficulties of the work done by someone else than it's to provide advice or solutions. I assumed your Committee understood that in situations for example this, their responsibility is to offer choices to senior management for consideration. Right here is what I am looking for during the Committee:

 

Thank you to your recent memo. I think that you simply put into this program will benefit the company. It is fair to suggest that sometimes things that seem very good on paper do not survive scrutiny during the actual world. I am hopeful that our promotion department can rework the Jumpstart process to build it far more readily acceptable to existing subscribers.

Thank you to your recent memo concerning Jumpstart. Please forward the particular data inside literature review to me at your earliest opportunity. I wish to read additional about how other companies have failed with this kind of innovative pricing program.

In the future, please give me the courtesy of the heads up before you deliver a stinging commentary about a process such as Jumpstart which, in my opinion, is technically sound, lawful, easily mentioned and very good for both our subscribers and for every employee of this company and each stockholder.

I also idea how the Committee would recognize a few of the specific challenges that Jumpstart would put on this company. For example, what would the Committee's recommendation be if a current subscriber cancelled the service today and subscribed once more tomorrow as a new user at the new 50 percent off monthly subscription rate.

I also believe the committee misunderstands the simple goal of this system that's to improve revenues by encouraging much more shoppers to subscribe towards the straightforward service after which to convince a certain percent of these buyers to premium cable services. Please preserve in mind how the add-on premium subscriptions could be at higher margin than the straightforward cable service, but the fact is that easy services revenues make it possible to pay the bills and for this business to provide superior consumer service. In other words, we can't reduce our profit margin on each consumer and remain viable.

 

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