SWOT analysis report

MARKETING PRINCIPLES: TRADING AND EXCHANGE MAJOR ASSIGNMENT 3 Word Count: 2009 ABSTRACT/EXECUTIVE SUMMARY: channel dadaism Records (GDR) is a sm completely Australian leap label that place innovation and creativity and is aspiring to fabricate leaders in the dance music food market. At this tear in time, GDR must(prenominal) outline a selling strategy (within its budgets) in clubhouse to achieve its merchandise objectives for the coming fiscal year. Cheyne has sketch the trade objectives for the coming financial year. They are to achieve $22 one million million million in gross revenue revenue, a unit sales playscript of 1,666,489, a market share of 5%, increasing sense or daddy/dance music, Nicci (by 30%) and Frankln (by 15%), introducing cyberspace distribution, and hold ining a sell price of $13.26 from last year. This paper allow for explore methods that could maybe be used in parliamentary procedure to take and reach these goals. The ma in approaches that have been outlined in the report are for GDR to ensure that its crossing meet the 5 product requirements such as labeling and support services which allow for retain consumer satisfaction in the short and long melt downcast (which ultimately gives rise to larger profits and market share). Furthermore, various public relations (PR) campaigns and direct marketing schemes can be used to boost awareness of GDR, Nicci and Frankln as well as assisting in the introduction of Internet distribution. All money fatigued in trying to achieve these objectives has been budgeted and accurately meets the $200,000 allocated. TABLE OF contents: 1.Introduction..................................................................................................1 2.GDRs place statement.............................................................................1 3 (a)Target market.................................................................. .....................1 3 (b)Product position! ing................................................................................2 3 (c)Product decisions..................................................................................3 3 (d)Pricing approach...................................................................................4 3 (e)Promotions...........................................................

...............................5 3 (f)Placement (distribution)..........................................................................5 3 (g)R&D and market research.......................................................................6 4.Budgeting.......................................................................... ...........................6 5.Conclusion....................................................................................................7 6.Recommendations...........................................................................................7 7.References.....................................................................................................8 1.INTRODUCTION: The marketing objectives for the next financial year that have been outlined by Cheyne will all be covered in the marketing strategy that has been delineated in this... If you want to get a full essay, identify it on our website: OrderEssay.net

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