Part II contains a statement regarding wealthiness watchfulness sales. For this section the participant chooses between quaternion realistic statements ranging from "Strongly Agree" to "Strongly Disagree" to answer the following question: "I currently use wealth management products and services to obtain financial information and reach approaching financial goals."
Part III contains questions regarding mass media to locate its affinity with wealth management products. For this section the participant chooses between four possible statements ranging from "Strongly Agree" to "Strongly Disagree.
Ex
mples of questions include: "I much aver on TV to gather financial information," "I often rely on radio to gather financial information," "I frequently rely on newspapers to gather financial information," "I frequently rely on the Internet to gather financial information," and "I frequently rely on other sources to gather financial information."
Subjects get out be informed that their participation is voluntary and they whitethorn choose not to participate without negative repercussions. Confidentiality will be maintained with the use of identification numbers in indicate of names.
Descriptive statistics, including frequencies and distributions will be used to describe the sample. The Pearson coefficient of correlation coefficient, "r," will be used to analyze the data and determine the relationship between mass media and wealth management sales. A correlation coefficient measures the linear relationship between the variables.
All subjects will be recruited on a volunteer basis jibe to availability. This conveni
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