Virtual Organization Paper

Kimbaly Franzer
Kuddler delicately Foods
MKT 421

February 1, 2012

Introduction
Through a variety of sales and trade strategies, Kudler Fine Foods plans to increase customer loyalty and profitability. The customer cogitate programs, frequent shopper program, direct mailing program, cost cutting initiatives and customer relationship management tactics are designed to attain quality results (Kudler Fine Foods). Making sure the company is up(p) the customers value chain while ingraining loyalty is hoped to increase higher margins in product sales the next step for this company. There are many shipway that Kudler can increase win and provide the customers the needs and wants. nearly ways to do that is the catering side of the company, improves sales and profits while reducing costs, and have parties with prizes. By changing these areas these will start the pro-active sales/marketing and ways successfully to fulfil plans of achieving formulated goals.

Company Background
Kudler Fine Foods is a local upscale specialty food store located San Diego, California. The company has triplet locations, La Jolla, Del Mar and Encinitas. Each store has approximately 16,000 square feet of retail space located in fashionable shop center.



The stores are stocked with the very best domestic and merchandise foods. Every store is stocked and carries upscale fresh meats and seafood, cook goods, produce, deli, and dairy departments. The owner, Kathy Kudler, opened the first of three stores in 1998. In 2000, Kathy opened a second store with a tercet store that opened in 2003 (Kudler Virtual Organization, 2010). 
Kudler Fine Foods has continue to grow and is now poised to make significant upcountry changes to increase revenue and customer satisfaction.   Kudler Fine Foods have through recent market surveys have shown they have continued to conk customers satisfaction in every area except unrivaled: the cost of merchandise. By exploring ways to reduce costs Kudler Fine Foods will...If you want to get a full essay, order it on our website: Orderessay



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